May 14th, 2018
Blogging and Social Media: Combine the Two for Maximum Impact
One type of content that is probably the most important when it comes to integrating social media and SEO is blogging content. Blogs are easy to update, simple to optimize, and search engines love blogs because of it. Search engines love blogs because they're updated often, and full of informative content, not just because it's a blog.
It's still important to plan and organize the type of content that you will put on your blog. You want content that is high-quality, relevant and follows good rules of SEO, and that is sharable, and enjoyed by real people.
* Get More Inbound Links -- Getting inbound links from trusted sources helps improve your page rank and SEO. Search engines use inbound links as another way of ranking your website (or the pages in your website) and by providing better search engine results to those who are searching for your content, products and / or services.
* Create Sharable Content -- By creating content that others will enjoy reading or viewing and want to share you will get more inbound links. Each time someone shares the content that you created, it makes a new link pointing to the content that you've created. Content that people love to share are viral videos, infographics and “how-to" content.
* Create Regular Content -- If your readers expect a content update, oftentimes they'll bookmark your site, or they'll visit more often. Plus, you'll become a trusted source of information that your readers will enjoy sharing with others.
* Promote Content on Social Media -- It’s very important that you promote each piece of content that you create on your own relevant social media accounts. Then ask your followers and friends to share as well. Send out new blog content to your social media accounts, to newsletter sign ups, and to subscribers for maximum impact.
But, before you even think of sharing anything on social media it's important to understand where to start.
Optimize Your Social Media Profiles
It's important that with any social media strategy to start with optimized social media profiles. Follow these tips to optimize your social media pages and profiles to make the most of your social media optimization (SMO).
To create an optimized social media profile, it's important to start with a good headshot, or logo of your business. Headshots are always better because people like being able to see the person they're communicating with. So, if you can combine the logo with a headshot, so much the better.
* Facebook.com -- You can put a less formal profile picture on Facebook, but you still want it to accurately reflect your business' attitude. A great way to do it on Facebook is to use a logo in the cover photo, and then a picture of you as the profile picture. Even though it's a business page people still want to know who you are. You want to fill out every part of the information that Facebook asks for, and you want to include links where you can. Facebook also allows you to create special public landing pages, which we'll talk about later.
* LinkedIn.com -- LinkedIn.com is set up to be a very professional buttoned up version of Facebook. LinkedIn.com is not to be used for personal business, but rather only for business. You want a very professional headshot, a professional headline, links to your contact information, and a custom LinkedIn.com URL. Then you want to add your custom link to your email, your business card, and your online real estate such as your blog.
* Twitter.com -- Use a profile picture that accurately represents your business and you, and then fill out the profile completely using links where appropriate. Include information that will pique the interest of followers. Twitter allows you to create custom backgrounds, ensure that your background makes the most of the space allowed.
* Pinterest.com -- Replace the push pin with your own picture. Pinterest is a lot more interactive so an action shot of you might be very effective as a profile picture on Pinterest. Next, create a good keyword rich profile description so that your audience knows to follow you. Tell the readers what to expect from your pinning activities. Finally, be sure to verify your website. This ensures viewers that you're not a spammer.
Whichever accounts you use, whether it's these examples or others, it's important to use the tools that the social media account provides. Use them fully and in completion. For instance, on LinkedIn.com you can upload videos and slide shares, YouTube.com videos and more.
While you might not have material to include today, as you're creating the profile, when you learn that a social media allows you to include something new, create that content as soon as possible to make your profile stand out from the others.
Brand Your Social Media Accounts with the Same Persona
You want to carry your brand across all of your social media profiles. They don't have to be identical, but they should be related and not contradict one another. Use similar logos, fonts, colors, backgrounds and profile information across all accounts but specific to each account.
For instance, LinkedIn.com is much more formal than Facebook, so you want a more professional head-shot. You would also want to share only the most specific content and information there. With Facebook you can get a little more personal and be less formal. So, the first rule is to remember where you are, but the second rule is to remember the persona.
Read Part Four in our series regarding developing trust with your followers!