Social media and SEO factors significantly affect search results today, leading to highly personalized outcomes. For example, Google provides search results based on the keywords you enter, but if you're logged into your Google account, you'll also receive search results specifically relevant to you. These results consider content your friends have found, created, or shared and your location. As a result, integrating your location into your message can be beneficial.
This situation makes it challenging for publishers to focus solely on pure SEO, highlighting the importance of social media optimization. Integrating SEO and social media is crucial for optimal results, with content as the connecting factor.
Social Media and SEO have a strong relationship with content. A well-developed content strategy is a foundation for effectively integrating social media and SEO. Whether you're creating content for your website, blog, or social media, understanding the roles content, images, and interaction play in enhancing your content's effectiveness is vital.
All content should:
Your content can take various forms, including blog posts, content curation, eBooks, eReports, images, infographics, podcasts, polls & surveys, product reviews, tip sheets, videos, webinars, and white papers.
Re-purpose content and plan for using different content formats on other platforms. Place the main content piece on your primary website or blog, and direct viewers from your social media accounts to your website, which houses all information about your business, products, and services.
Optimizing content involves several factors, such as where you plan to use the content, your target audience, and your content's purpose. In addition, search engine algorithms also play a role in optimizing content.
As Google Search remains the most popular search engine, following Google's guidelines will yield positive results across all search engines. Here are some suggestions:
Finally, prioritize creating high-quality content. Write or commission unique content specifically targeted at your audience. Remember that real people share your social media content, so it should be as fresh and original as possible. Use content derivatives elsewhere and the original content on your website or blog. Always create content for humans first and search engines second.
Don't miss Part Three of this series, where we discuss combining blogging and social media!